The literature overview has shown the ambiguity of this term. It represents a difficulty in terms of defining what design thinking is, however, the idea behind this course is not to cover the existing theories but rather to understand the application and the purpose of Impact Experience Design for Corporate Social Entrepreneurship.
It is often said that a good foundation is essential to support the pillars of any building. In the design process, we would understand a good construction as a specific form that meets the specific needs for which it was designed and, ultimately, sustains itself indefinitely. We wouldn’t want our house to collapse after the third month, would we?
Nevertheless, the design process often is considered an automatic process that does not consider societal needs. Here, there is an example of what bad design looks like:
What is missing? How could the design be different?
This design didn’t take into consideration left-handed users, who in order to take notes need to turn their body to the right side and as result does not preserve a good back posture during the lesson. If the reason to use these desks was for using as much space as possible, then left-handed desks could be added to the classroom, having the opportunity to use the desk based on the user’s needs.
Design thinking is a result of embracing a holistic perspective of human-centered design. The essence of this methodology is based on the importance of the user´s needs and therefore, designing possible solutions for resolving human needs. Additionally, it has a long tradition within industries and companies, world´s leading brands such as Apple.
There is something clear among researchers and is that there is no clear definition of what design thinking is. On the contrary, the focus is based on a practical level and what meaning is given to the concept (Johansson-Sköldberg, Woodlilla & Mehves, 2013). Design thinking is widely used in different sectors of today´s society and involves a broad range of disciplines, perspectives, ways of thinking. The methodology has changed the idea of design being merely ¨technical¨ to be the driver for change.
That said, innovation is driven by a solid comprehension through direct observation of what people want, need, and like or dislike (Brown, 2008). In this lesson, we will review the design thinking principles providing examples and validating the learning process through different self-tasks. By the end of the lesson, the student will have identified and tested a solution aligned with the Sustainable Development Goals.