Learning unit four closes the course focusing on the importance of Business Ethics and Intercultural Management. Regarding Business Ethics, it gives the students the opportunity to learn about CSR, sustainability, environmental awareness, and conscious consumption (extracted from the INPUTS Modules). Business ethics can influence not only the perspective of the future experts but the customers, creating a positive influence on customer behavior. Not only that but also, business ethics and principles are important for organizational growth and success, business ethics led to better public image/reputation; greater customer loyalty; strong and healthier community relations, European Journal of Business and Innovation Research (2016).
In addition, the hyperconnected world embraces the connection with multiple cultures in different contexts. Therefore, experts will learn how to achieve impactful relationships and synergies among colleagues from different cultures, nationalities, and ethnicities. Students will also learn about CSR, sustainability, environmental awareness, and conscious consumption through various examples and case studies. Considering the impact of having a well-suited image. Brand creation will ensure students achieve long-term profitability through social and environmental business models.
Specific learning unit content:
- Ethical principles of social business.
- Intercultural branding strategies: How to integrate a global strategy to respond to local needs.
- Branding creation: How to become visible worldwide.
- Evaluating and integrating different problem-solving frameworks to develop viable, inclusive, and equitable solutions for complex problems that promote sustainable development.
- Being responsive: enacting innovative solutions for a changing environment and developing core capabilities to adapt to new circumstances.
- Facilitating collective sense-making and developing shared awareness and perspectives.
- Bridging interests, worldviews, and positions of shareholders and stakeholders.
- Mobilizing allies for change.
- Proactively seeking and connecting across disciplines and areas of expertise to revisit, recombine and transform knowledge and practice to develop transdisciplinary solutions for complex problems, understanding the need for continuous learning
Study load in ECTS: 5 ECTS (1 ECT=28 hours)
Personal level (25%) self-study and desk research including one practical case study. The practical study consists of deliverable an intercultural SWOT analysis, identifying the strengths, opportunities, weaknesses, and threats of implementing an intercultural management plan in the Startup created. Hence, students will create a brand strategy identifying the vision and long-term objectives.
Final project (25%) Under the activity presented at the personal level. Students will compile the desk research and outcomes of the activity in the final project.
Group level (50%) work in groups and peer to peer learning among one practical case study; Boosting the Startup. In this case study, students will design and implement CSR, sustainability, and environmental principles to one of the Startups created among the students. Thus, is expected to apply principles of branding creation and consolidation of the image. The activity is expected to provide important feedback to the Startups created and foster the implications of the students towards collective tasks.
Assesment: To be discussed
Three evaluations. The evaluation of one individual practical case study and the group presentation. The final learning unit closes with the Final Presentation