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Introduction to Part 4 – CSELab
Content
Introduction to CSE and project management course
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Impact Experience Design (IED)
The learning unit introduces the importance of experience design to achieve impactful solutions. As described in CSE competencies ¨Facilitating thinking outside the box¨ is precisely one of the biggest needs of our Century. Innovative solutions came from innovative ideas and to do so, fostering creativity and collaboration among transdisciplinary perspectives needs to be encouraged. The learning unit tends to embrace creative thinking and innovation to learn how to recognize the difficulties of CSE projects and provide innovative and efficient solutions by identifying the interrelationship between social entrepreneurship and the design thinking methodology.
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Social Business Finance
This learning unit introduces learners to Social Finance and the social economy. The focus of this learning unit is to understand the opportunities of Social Entrepreneurship, Social Business, and Non-Profit-Organizations. Competition among different actors is high, and communication has changed through digital transformation. Marketing strategies have become key points in reaching target audiences and funds. Apart from focusing on the social business economy, the module aims for the students to develop their skills in Marketing. As defined in the CSE Personal & Professional Skills ¨Creating a vision based on anticipated futures¨ including strategy for achieving long-term resilience, the three elements highlighted embrace the initiative (vision) the application (strategy), and the stability (resilience). Furthermore, students will acquire knowledge about accounting concepts and principles of different types of financial statements through examples located in sustainable social business.
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Introduction to CSE Project management
• Incorporate digital tools and best practices to improve the work dynamic of the Startup. • Internal plan, compiling a plan that includes risk, time, monitoring, and evaluation strategy
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Business Ethics and Intercultural management
• Intercultural SWOT analysis • Intercultural plan management • Brand strategy and long-term objectives.
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Introduction to Part 4
Ethical principles of social business
Intercultural branding strategies: How to integrate a global strategy to respond to local needs
Branding creation: How to become visible worldwide
CSE and project management

Learning unit four closes the course focusing on the importance of Business Ethics and Intercultural Management. Regarding Business Ethics, it gives the students the opportunity to learn about CSR, sustainability, environmental awareness, and conscious consumption (extracted from the INPUTS Modules). Business ethics can influence not only the perspective of the future experts but the customers, creating a positive influence on customer behavior. Not only that but also, business ethics and principles are important for organizational growth and success, business ethics led to better public image/reputation; greater customer loyalty; strong and healthier community relations, European Journal of Business and Innovation Research (2016).

In addition, the hyperconnected world embraces the connection with multiple cultures in different contexts. Therefore, experts will learn how to achieve impactful relationships and synergies among colleagues from different cultures, nationalities, and ethnicities. Students will also learn about CSR, sustainability, environmental awareness, and conscious consumption through various examples and case studies. Considering the impact of having a well-suited image. Brand creation will ensure students achieve long-term profitability through social and environmental business models.

 

Specific learning unit content:

  1. Ethical principles of social business.
  2. Intercultural branding strategies: How to integrate a global strategy to respond to local needs.
  3. Branding creation: How to become visible worldwide.    

 

Skills:

  1. Evaluating and integrating different problem-solving frameworks to develop viable, inclusive, and equitable solutions for complex problems that promote sustainable development.
  2. Being responsive: enacting innovative solutions for a changing environment and developing core capabilities to adapt to new circumstances.
  3. Facilitating collective sense-making and developing shared awareness and perspectives.
  4. Bridging interests, worldviews, and positions of shareholders and stakeholders.
  5. Mobilizing allies for change.
  6. Proactively seeking and connecting across disciplines and areas of expertise to revisit, recombine and transform knowledge and practice to develop transdisciplinary solutions for complex problems, understanding the need for continuous learning

 

Study load in ECTS: 5 ECTS (1 ECT=28 hours)

 

Didactical form:

Personal level (25%) self-study and desk research including one practical case study. The practical study consists of deliverable an intercultural SWOT analysis, identifying the strengths, opportunities, weaknesses, and threats of implementing an intercultural management plan in the Startup created. Hence, students will create a brand strategy identifying the vision and long-term objectives.

Final project (25%) Under the activity presented at the personal level. Students will compile the desk research and outcomes of the activity in the final project.

Group level (50%) work in groups and peer to peer learning among one practical case study; Boosting the Startup. In this case study, students will design and implement CSR, sustainability, and environmental principles to one of the Startups created among the students. Thus, is expected to apply principles of branding creation and consolidation of the image.  The activity is expected to provide important feedback to the Startups created and foster the implications of the students towards collective tasks.

 

Assessment method:

Assesment:  To be discussed

Three evaluations. The evaluation of one individual practical case study and the group presentation.  The final learning unit closes with the Final Presentation

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