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Introduction to Design Thinking – CSELab
Content
Introduction to CSE and project management course
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Impact Experience Design (IED)
The learning unit introduces the importance of experience design to achieve impactful solutions. As described in CSE competencies ¨Facilitating thinking outside the box¨ is precisely one of the biggest needs of our Century. Innovative solutions came from innovative ideas and to do so, fostering creativity and collaboration among transdisciplinary perspectives needs to be encouraged. The learning unit tends to embrace creative thinking and innovation to learn how to recognize the difficulties of CSE projects and provide innovative and efficient solutions by identifying the interrelationship between social entrepreneurship and the design thinking methodology.
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Introduction to Design Thinking
The development of Design Thinking
CSE and the principles of Design Thinking
Empathise
Define
Ideate
Prototype
Design Thinking
Social Business Finance
This learning unit introduces learners to Social Finance and the social economy. The focus of this learning unit is to understand the opportunities of Social Entrepreneurship, Social Business, and Non-Profit-Organizations. Competition among different actors is high, and communication has changed through digital transformation. Marketing strategies have become key points in reaching target audiences and funds. Apart from focusing on the social business economy, the module aims for the students to develop their skills in Marketing. As defined in the CSE Personal & Professional Skills ¨Creating a vision based on anticipated futures¨ including strategy for achieving long-term resilience, the three elements highlighted embrace the initiative (vision) the application (strategy), and the stability (resilience). Furthermore, students will acquire knowledge about accounting concepts and principles of different types of financial statements through examples located in sustainable social business.
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Introduction to CSE Project management
• Incorporate digital tools and best practices to improve the work dynamic of the Startup. • Internal plan, compiling a plan that includes risk, time, monitoring, and evaluation strategy
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Business Ethics and Intercultural management
• Intercultural SWOT analysis • Intercultural plan management • Brand strategy and long-term objectives.
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CSE and project management

The literature overview has shown the ambiguity of this term. It represents a difficulty in terms of defining what design thinking is, however, the idea behind this course is not to cover the existing theories but rather to understand the application and the purpose of Impact Experience Design for Corporate Social Entrepreneurship.

It is often said that a good foundation is essential to support the pillars of any building. In the design process, we would understand a good construction as a specific form that meets the specific needs for which it was designed and, ultimately, sustains itself indefinitely. We wouldn’t want our house to collapse after the third month, would we?

Nevertheless, the design process often is considered an automatic process that does not consider societal needs. Here, there is an example of what bad design looks like:

 
 
 
 
 
 
 
 
 
 
 
 
 

Source: https://www.sitebuilderreport.com/blog/examples-of-bad-design-in-the-real-world

 

What is missing? How could the design be different?

This design didn’t take into consideration left-handed users, who in order to take notes need to turn their body to the right side and as result does not preserve a good back posture during the lesson. If the reason to use these desks was for using as much space as possible, then left-handed desks could be added to the classroom, having the opportunity to use the desk based on the user’s needs.

Design thinking is a result of embracing a holistic perspective of human-centered design. The essence of this methodology is based on the importance of the user´s needs and therefore, designing possible solutions for resolving human needs. Additionally, it has a long tradition within industries and companies, world´s leading brands such as Apple.

There is something clear among researchers and is that there is no clear definition of what design thinking is. On the contrary, the focus is based on a practical level and what meaning is given to the concept (Johansson-Sköldberg, Woodlilla & Mehves, 2013). Design thinking is widely used in different sectors of today´s society and involves a broad range of disciplines, perspectives, ways of thinking. The methodology has changed the idea of design being merely ¨technical¨ to be the driver for change.

That said, innovation is driven by a solid comprehension through direct observation of what people want, need, and like or dislike (Brown, 2008). In this lesson, we will review the design thinking principles providing examples and validating the learning process through different self-tasks. By the end of the lesson, the student will have identified and tested a solution aligned with the Sustainable Development Goals.

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