Content
Topic 1: Introduction to Entrepreneurship
This unit presents the ideas, theories and examples of entrepreneurship. The learning unit is introductory as it focus on explaining key concepts and providing examples, such as entrepreneurship, intrapreneurship, social entrepreneurship and corporate social entrepreneurship. The unit also focuses on the context for entrepreneurship to happen and flourish, including key aspects such as innovation, corporate identity, purpose, perception, rules, routines and the use of the external environment. Specific unit content: Concepts of entrepreneurship Examples of entrepreneurship The entrepreneur and the components of the entrepreneurial mindset
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The importance of entrepreneurship
The understanding of entrepreneurship over time
Concepts derived from entrepreneurship
Where good ideas come from
The Entrepreneurial Mindset (EM)
Identifying and explaining the key aspects of entrepreneurship
01:30:00
Entrepreneurship test
30:00
Entrepreneurship slides for classes
Topic 2: Introduction to Corporate Social Entrepreneurship
This learning unit introduces the concept of Corporate Social Entrepreneurship (CSE), related theories and ideas. The unit also presents key aspects for individuals implementing CSE to consider and succeed, e.g. corporate identity, need for change, the importance of purpose and perception, rules and routines, networks and stakeholders, use of local circumstances. Based on a real-world approach, the key CSE dimensions and relevant case studies are depicted, which will provide students with the tools to implement CSE.
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Topic 3: Innovation and Entrepreneurship
This learning unit introduces potential entrepreneurs and learners on the subject to the world of business innovation. In a demystifying approach, the technological and non-technological aspects of innovation are explained, as well as the different levels by which business innovation can occur. This unit presents different ways by which individuals can be responsive in their own environment by exploring opportunities, adapting and creating innovative solutions for changing environments. Specific unit content: Business innovation concept The four different types of business innovation The three different levels of business innovation Incremental vs. Radical innovation
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Topic 4: Introduction to strategic planning
This learning unit aims at presenting down-to-earth methods for entrepreneurs to assess their resources and identify the best solutions to explore opportunities, adapt to them and create innovative solutions for their organisations. The unit explores tools that allow ideas to be developed and converted into value for the organisation and its employees. This unit invites the student to visit different perspectives by which strategy can be formulated and implemented. Specific unit content: Explaining strategy and strategic planning Key elements of strategic planning Generic strategies model Strategic stages
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Topic 5: Introduction to social innovation
This learning unit introduces and discusses key concepts to understand social innovation. This learning unit also explores (i) how sustainability can be considered in business operation and culminate with social innovation; and (ii) the connection between social challenges and business innovation. Specific unit content: The issues for sustainability Social innovation concepts Business models for sustainability
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Introduction to Corporate Social Entrepreneurship

There are many concepts that are related to entrepreneurship. In this lesson, we are going to focus on those that are relevant for Corporate Social Entrepreneurship (CSE).

Corporate entrepreneurship

The presence of innovation with the objective of rejuvenating or redefining organizations, markets, or industries in order to create or sustain competitive superiority (Covin et al., 1999).
 

Intrapreneurship

The concept of Intrapreneurship has emerged to label the internal dimension of entrepreneurship of innovation within organisations, markets process and products. Evidence suggests that intrapreneurship helps top management renew and revitalize their businesses, innovate and enhance overall business performance (Kuratko, Montagno and Hornsby, 1990; Antoncic and Hisrich, 2001).

 

Social entrepreneurship

•Innovative activity with a social purpose in either the private or nonprofit sector, or across both (Dees, 1998);
•Incorporating business concepts and configuring itself as a vehicle of innovation with the main objective of overcoming new social challenges, such as problems of poverty and social exclusion unanswered by the market or the state (Mair and Martí, 2006).
 

Corporate Social Entrepreneurship (CSE)

•The process of extending the firm’s domain of competence and corresponding opportunity set through innovative leveraging of resources, both within and outside its direct control, aimed at the simultaneous creation of economic and social value (Austin and Reficco, 2010).
•The process of discovering, defining and exploring opportunities through corporate ventures (internal and external) and innovation, as well as strategic renewal that results in the creation of social (and environmental) value (Tasavori, 2012).
•The transformation of socially responsible principles act and ideas into commercial value (Schwab, 2008).
 
It is interesting that some of these concepts are presented with more than one explanation. This is to show that different authors focus on different aspects of the same concept when they are defining it. And those different contributions are key for broadening the ideas and expanding our knowledge about entrepreneurship over time.
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