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Digital Fundraising – CSELab
Content
Introduction to CSE and project management course
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Impact Experience Design (IED)
The learning unit introduces the importance of experience design to achieve impactful solutions. As described in CSE competencies ¨Facilitating thinking outside the box¨ is precisely one of the biggest needs of our Century. Innovative solutions came from innovative ideas and to do so, fostering creativity and collaboration among transdisciplinary perspectives needs to be encouraged. The learning unit tends to embrace creative thinking and innovation to learn how to recognize the difficulties of CSE projects and provide innovative and efficient solutions by identifying the interrelationship between social entrepreneurship and the design thinking methodology.
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Social Business Finance
This learning unit introduces learners to Social Finance and the social economy. The focus of this learning unit is to understand the opportunities of Social Entrepreneurship, Social Business, and Non-Profit-Organizations. Competition among different actors is high, and communication has changed through digital transformation. Marketing strategies have become key points in reaching target audiences and funds. Apart from focusing on the social business economy, the module aims for the students to develop their skills in Marketing. As defined in the CSE Personal & Professional Skills ¨Creating a vision based on anticipated futures¨ including strategy for achieving long-term resilience, the three elements highlighted embrace the initiative (vision) the application (strategy), and the stability (resilience). Furthermore, students will acquire knowledge about accounting concepts and principles of different types of financial statements through examples located in sustainable social business.
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Introduction
Financial planning
Choosing the Right Financial Path
Digital Fundraising
Offline Financing
Summary Quiz of Social Business Finance
Introduction to CSE Project management
• Incorporate digital tools and best practices to improve the work dynamic of the Startup. • Internal plan, compiling a plan that includes risk, time, monitoring, and evaluation strategy
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Business Ethics and Intercultural management
• Intercultural SWOT analysis • Intercultural plan management • Brand strategy and long-term objectives.
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CSE and project management

What is digital fundraising? 

  • Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities.
  • Developing a digital fundraising strategy is particularly helpful to reach beyond your local community and engage a broader audience interested in supporting your cause.

The Digital Fundraising Methodology contains three main steps: ​

  1. Attract
  2. Nurture
  3. Convert

Benefits of Digital Fundraising 

  • Improve Retention​
  • Reduce Workload​
  • Increase Acquisition​
  • Enhance Adaptability

Examples of Digital Fundraising 

Crowdfunding 

Crowdfunding has created the opportunity for entrepreneurs to raise hundreds of thousands or millions of dollars from anyone with money to invest. Crowdfunding provides a forum to anyone with an idea to pitch it in front of waiting investors.

What is crowdfunding?

  • Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture.
  • Crowdfunding makes use of the easy accessibility of vast networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together, with the potential to increase entrepreneurship by expanding the pool of investors beyond the traditional circle of owners, relatives, and venture capitalists.

How does crowdfunding work? 

  • Those seeking financial backing create a campaign to inform potential investors/donors about the purpose and need for cash, as well as to ask for it.
  • Crowdfunding allows investors to select from hundreds of projects and invest as little as 10€.
  • Crowdfunding sites generate revenue from a percentage of the funds raised.

Types of crowdfunding 

Peer-to-peer lending​

The crowd lends money to a company with the understanding that the money will be repaid with interest. It is very similar to traditional borrowing from a bank, except that you borrow from lots of investors.​

Equity crowdfunding​

Sale of a stake in a business to a number of investors in return for investment. The idea is similar to how common stock is bought or sold on a stock exchange, or to a venture capital.

Rewards-based crowdfunding​

Individuals donate to a project or business with expectations of receiving in return a non-financial reward, such as goods or services, at a later stage in exchange of their contribution.​

Donation-based crowdfunding​

Individuals donate small amounts to meet the larger funding aim of a specific charitable project while receiving no financial or material return.

Profit-sharing / revenue-sharing​

Businesses can share future profits or revenues with the crowd in return for funding now.​

Debt-securities crowdfunding​

Individuals invest in a debt security issued by the company, such as a bond.​

Hybrid models​

Offer businesses the opportunity to combine elements of more than one crowdfunding type.

source of income.

Crowdfunding Cons 

  • Takes preparation
  • Once started, a campaign is difficult/risky to change or modify
  • Some crowdfunding types are regulate, for example, on how and how much donors donate
  • Associated accounting and administration responsibilities
  • Visibility that comes with a public campaign can lead to idea theft or  negative feedback

Quick Starts 

  • Update your website
  • Create a hashtag
  • Create videos and other engaging content
  • Lean into segmented email marketing
Exercise Files
EMBRACE_SocialBusinessFinance_Chapter3.pptx
Size: 424,30 KB
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