Launch your CSE Communication Campaign
Creating and delivering on a communication strategy is potentially the most important part of your CSE plan.
Launhing the CSE plan should be done as effectively as possible, so it resonates and is seen as a strategic initiative of the organisation. The CSE launch needs to be communicated clearly to the right stakeholders; this includes:
- Shareholders or investors
- External stakeholders, partners, & local communities
- Social media followers
Make sure that each of these groups has a clear communication plan and priority so that the CSE initiative launches with maximum impact. For example, employees need to know the initiative will work before your fans and followers.
Tailor the messages to each constituent group. If you have decided to partner with another organisation, invite them to participate in person for a launch or to issue their own press release at the same time.
Remember to follow up with progress on your CSE objectives regularly. Highlight successes. Invite partners to participate in your communications.
Ensure you consistently use a range of communication channels to reach all audiences and ensure your message resonates with the broadest range of stakeholders.
Additional Materials to Support the launch CSE